What makes our fabric special
Our partner calls it “intelligent microfiber.” After plenty of research and home testing, we agreed that the microfiber mix of polyester and polyamide (nylon) is, indeed, pretty darn smart. Each fiber of this premium, innovative yarn behaves like a tiny squeegee, soaking up surface particles with amazing precision and ease. This creates an ultra-absorbent fabric that holds five times its weight in water – setting the stage for a truly thirsty towel!
Our fabric is also a serious bacteria buster. You can wipe, clean, and cook with confidence, knowing that your good habit™ towel removes 99% of bacteria from surfaces – without any cleaning chemicals. After using, just toss in the wash to clean and ready your set for the next day’s duties. We’ve tested (and tested some more) so we can proudly say our fabric is tough stuff and remains durable for over 300 washes.
Our kitchen towels, counter cleaners, and everyday reusable napkins are sustainably produced to boot. Depending on the size of your good habit™ towel, one to two and a half plastic water bottles are recycled during the fabric manufacturing process. So you can feel good about doing your part to reduce, reuse, and recycle. Don’t just take our word for it. Our sustainability claim is backed by two gold standard groups.
The end result: a super absorbent towel that dries in a snap, ensuring household cleaning is a breeze. Cue the applause!