About Us
About Us
Rooted in Family. Crafted with Care. Made for Real Life.
At Once Again Home Co., we’re reimagining what home essentials can be. As a woman-owned, family-led brand, we blend thoughtful design, sustainable materials, and everyday functionality to create home textiles that simplify routines and elevate your space.
We believe the things you use every day - like towels and sponges - should be as beautiful as they are practical, and as sustainable as they are stylish.
Rooted in Family. Crafted with Care. Made for Real Life.
At Once Again Home Co., we’re reimagining what home essentials can be. As a woman-owned, family-led brand, we blend thoughtful design, sustainable materials, and everyday functionality to create home textiles that simplify routines and elevate your space.
We believe the things you use every day - like towels and sponges - should be as beautiful as they are practical, and as sustainable as they are stylish.
Our Story: From Passion to Purpose
Our Story: From Passion to Purpose
Once Again Home Co. was born in 2019 from a simple desire: to create high-performing, sustainable, and beautifully designed home textiles. Founder Kerry Farris, an expert in product development, had spent years helping other companies build products, but couldn’t find towels that aligned with her own values of performance, style, and sustainability.
So, with her family by her side, she decided to make them herself.
What began with an idea and a home warehouse quickly became a national brand. But the heart of Once Again Home Co. has never changed: we're still testing samples at home, tweaking designs over coffee, and packing boxes with care - because that’s how we believe great products are made.
Once Again Home Co. was born in 2019 from a simple desire: to create high-performing, sustainable, and beautifully designed home textiles. Founder Kerry Farris, an expert in product development, had spent years helping other companies build products, but couldn’t find towels that aligned with her own values of performance, style, and sustainability.
So, with her family by her side, she decided to make them herself.
What began with an idea and a home warehouse quickly became a national brand. But the heart of Once Again Home Co. has never changed: we're still testing samples at home, tweaking designs over coffee, and packing boxes with care - because that’s how we believe great products are made.
It’s hard to ignore the numbers
13b. pounds of paper
In the U.S. alone, we generate about 13 billion pounds of paper towels and napkins annually. This level of use makes paper towels one of the country's leading sources of paper waste.
120M Trees
It is estimated that the production of paper towels and napkins currently requires around 120.7 million trees, leading to deforestation and other negative environmental impacts.
22,000 trees
If every household in the U.S. used just one less roll of paper towels each year, we could save 22,000 trees.
13b. pounds of paper
In the U.S. alone, we generate about 13 billion pounds of paper towels and napkins annually. This level of use makes paper towels one of the country's leading sources of paper waste.
120M Trees
It is estimated that the production of paper towels and napkins currently requires around 120.7 million trees, leading to deforestation and other negative environmental impacts.
22,000 trees
If every household in the U.S. used just one less roll of paper towels each year, we could save 22,000 trees.
Recycled water bottles turned into towels
Recycled water bottles turned into towels
Over our 20+ years in the home textiles market, we've observed various manufacturing techniques, but it's only been in recent years that post-consumer materials like water bottles have been utilized. We're thrilled to embrace this sustainable production approach! At Once Again Home Co., each of our towels undergoes a certified eco-friendly manufacturing process, reducing our environmental footprint and promoting sustainable practices.
Over our 20+ years in the home textiles market, we've observed various manufacturing techniques, but it's only been in recent years that post-consumer materials like water bottles have been utilized. We're thrilled to embrace this sustainable production approach! At Once Again Home Co., each of our towels undergoes a certified eco-friendly manufacturing process, reducing our environmental footprint and promoting sustainable practices.
3 recycled water bottles
Each Anywhere Towel
20 recycled water bottles
Each Beach Towel
200,000 recycled bottles
2025 goal
giving back to the community
1% for the Planet
We are member of 1% for the Planet, an innovative and accessible way to support the environment.
It's movement of the business and individuals takes real responsibility for our planet.
Women-Owned
Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.
1% for the Planet
We are member of 1% for the Planet, an innovative and accessible way to support the environment.
It's movement of the business and individuals takes real responsibility for our planet.
Women-Owned
Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.