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About Us
About Us
Rooted in Family. Crafted with Care. Made for Real Life.
At Once Again Home Co., we’re reimagining what home essentials can be. As a woman-owned, family-led brand, we blend thoughtful design, sustainable materials, and everyday functionality to create home textiles that simplify routines and elevate your space.
We believe the things you use every day - like towels and sponges - should be as beautiful as they are practical, and as sustainable as they are stylish.
Rooted in Family. Crafted with Care. Made for Real Life.
At Once Again Home Co., we’re reimagining what home essentials can be. As a woman-owned, family-led brand, we blend thoughtful design, sustainable materials, and everyday functionality to create home textiles that simplify routines and elevate your space.
We believe the things you use every day - like towels and sponges - should be as beautiful as they are practical, and as sustainable as they are stylish.
Our Story: From Passion to Purpose
Our Story: From Passion to Purpose
Once Again Home Co. was born in 2019 from a simple desire: to create high-performing, sustainable, and beautifully designed home textiles. Founder Kerry Farris, an expert in product development, had spent years helping other companies build products, but couldn’t find towels that aligned with her own values of performance, style, and sustainability.
So, with her family by her side, she decided to make them herself.
What began with an idea and a home warehouse quickly became a national brand. But the heart of Once Again Home Co. has never changed: we're still testing samples at home, tweaking designs over coffee, and packing boxes with care - because that’s how we believe great products are made.
Once Again Home Co. was born in 2019 from a simple desire: to create high-performing, sustainable, and beautifully designed home textiles. Founder Kerry Farris, an expert in product development, had spent years helping other companies build products, but couldn’t find towels that aligned with her own values of performance, style, and sustainability.
So, with her family by her side, she decided to make them herself.
What began with an idea and a home warehouse quickly became a national brand. But the heart of Once Again Home Co. has never changed: we're still testing samples at home, tweaking designs over coffee, and packing boxes with care - because that’s how we believe great products are made.
Our Process: Intentional from Start to Finish
Global Inspiration
We attend global trend shows to discover what’s new - and what’s next.
Sourcing & Factory Visits
We travel to meet our partners, ensuring ethical and transparent production
Trendboards & Focus
We create mood boards and define which ideas align with our vision.
Design and Sampling
Every design is tested, revised, and approved by real families (ours included).
Photograph & Prepare
We capture our collections in their best light and plan for the arrival of inventory.
Launch
We release our collection into the world - designed to brighten your home and simplify your routine.
Global Inspiration
We attend global trend shows to discover what’s new - and what’s next.
Sourcing & Factory Visits
We travel to meet our partners, ensuring ethical and transparent production
Trendboards & Focus
We create mood boards and define which ideas align with our vision.
Design and Sampling
Every design is tested, revised, and approved by real families (ours included).
Photograph & Prepare
We capture our collections in their best light and plan for the arrival of inventory.
Launch
We release our collection into the world - designed to brighten your home and simplify your routine.
Certified Women-Owned
Certified Women-Owned
Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.
Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.
Our Commitment to Sustainability & Giving Back
Certified
Every product is made without harmful chemicals and is safe for your home, your family, and the environment.
Certified
We only use GRS-certified recycled materials - proof that we are repurposing plastic bottles and textiles into durable, absorbent towels.
1%
We give back 1% with every sale, supporting environmental efforts through our 1% for the Planet partnerships like World Central Kitchen and Chicago Food Depository.
Certified
Every product is made without harmful chemicals and is safe for your home, your family, and the environment.
Certified
We only use GRS-certified recycled materials - proof that we are repurposing plastic bottles and textiles into durable, absorbent towels.
1%
We give back 1% with every sale, supporting environmental efforts through our 1% for the Planet partnerships like World Central Kitchen and Chicago Food Depository.
What Our Customers Are Saying
Let customers speak for us
Customers Love our
Super Absorbency
Quick Dry Performance
beautiful, vibrant collections
Eco-Conscious Value
What Makes Us Different
What Makes Us Different
We’re not just another home goods brand. While other companies might focus only on aesthetics or mass production, we take a more intentional, hands-on approach - infusing every product with care, transparency, and purpose.
We don’t just say we’re sustainable - we prove it with certifications, transparency, and a genuine commitment to doing things the right way.
We’re not just another home goods brand. While other companies might focus only on aesthetics or mass production, we take a more intentional, hands-on approach - infusing every product with care, transparency, and purpose.
We don’t just say we’re sustainable - we prove it with certifications, transparency, and a genuine commitment to doing things the right way.
We’re here to help you live beautifully, sustainably, and simply - one towel at a time.
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