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About Us

Rooted in Family. Crafted with Care. Made for Real Life.

At Once Again Home Co., we’re reimagining what home essentials can be. As a woman-owned, family-led brand, we blend thoughtful design, sustainable materials, and everyday functionality to create home textiles that simplify routines and elevate your space.

We believe the things you use every day - like towels and sponges - should be as beautiful as they are practical, and as sustainable as they are stylish.

Our Story: From Passion to Purpose

Once Again Home Co. was born in 2019 from a simple desire: to create high-performing, sustainable, and beautifully designed home textiles. Founder Kerry Farris, an expert in product development, had spent years helping other companies build products, but couldn’t find towels that aligned with her own values of performance, style, and sustainability.

So, with her family by her side, she decided to make them herself.

What began with an idea and a home warehouse quickly became a national brand. But the heart of Once Again Home Co. has never changed: we're still testing samples at home, tweaking designs over coffee, and packing boxes with care - because that’s how we believe great products are made.

Our Higher Standard
Certified

Women - Owned

Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.
Certified

Women - Owned

Women-Owned is an initiative from the WBENC and WEConnect International to create a movement of support for women-owned businesses, supporting female entrepreneurs and those who do business with them.

What Makes Us Different

We begin by listening to what matters most to you—then we craft towels and bath textiles that exceed those expectations. Every product is thoughtfully designed, rigorously tested, and built to last. We don't just make towels. We understand your home, your comfort, and what you truly deserve.

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Our Process: Intentional from Start to Finish

Global Inspiration

We attend global trend shows to discover what’s new - and what’s next.

 Sourcing & Factory Visits

We travel to meet our partners, ensuring ethical and transparent production

Trendboards & Focus

We create mood boards and define which ideas align with our vision.

Design & Sampling

Every design is tested, revised, and approved by real families (ours included).

Photograph & Prepare

We capture our collections in their best light and plan for the arrival of inventory.

Launch

We release our collection into the world - designed to brighten your home and simplify your routine.

We’re here to help you live beautifully, sustainably, and simply - one towel at a time.

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Free Shipping

Free shipping on orders over $69. Includes the lower 48 states only and will be automatically applied at checkout .

Happiness Guaranteed

Should you change your mind, we will happily exchange or refund within 30 days of purchase.

Women Owned , Family Run

Everything we create is made with care and intention, and every purchase gives back.

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